Sazerac White X Cognac by Quavo: A Fresh Take on Traditional Elegance

In a bold move that merges the worlds of music, culture, and fine spirits, Grammy-nominated artist Quavo has teamed up with the renowned spirits company Sazerac to unveil White X Cognac. This collaboration introduces a new dimension to the cognac category, offering a unique experience that stands out in the crowded spirits market​.

A Groundbreaking White Cognac

White X Cognac distinguishes itself as one of the first and only white cognacs available in the United States, marking a significant departure from traditional cognac offerings. This innovative spirit is designed to challenge preconceived notions about cognac, offering a lighter, smoother experience that is perfect for both neat sipping and cocktail mixing​.

The Vision Behind White X

Quavo's vision for White X Cognac is to create a spirit that reflects his own daring and unconventional approach to life and art. He sees White X as a drink for those who aren't afraid to challenge the status quo, making it a symbol of hard work, celebration, and accomplishment. The cognac's fresh and light taste is a testament to this vision, providing a rewarding experience for those looking to enjoy something truly unique​.

Craftsmanship and Flavor Profile

Crafted using the finest white grapes from the Cognac region of France, White X undergoes a double distillation process that retains the floral and vanilla notes of the grapes. The cognac offers a delicate balance of flavors, with a palate that includes gentle white stone fruit, creamy vanilla, and a subtle hint of tannin. Its finish is smooth, elegant, and surprisingly long for a younger cognac, making it a versatile choice for a wide range of drinkers​.

Availability and Launch

The first 100 bottles of White X Cognac were made available through an online retailer, marking the beginning of its journey into the hands of eager consumers. Following this initial release, White X has been introduced in select cities across the United States, with plans for nationwide availability. The cognac's launch events in Atlanta, Miami, Los Angeles, New York City, and Dallas have set the stage for its widespread adoption, allowing more people to experience its unique charm​.

Conclusion: A New Era of Cognac

White X Cognac by Quavo and Sazerac represents a significant milestone in the evolution of the cognac category. Its introduction of a white cognac to the American market not only diversifies the range of available spirits but also speaks to a broader cultural shift towards innovation and inclusivity in the world of luxury beverages. Whether you're a long-time cognac aficionado or a newcomer to the scene, White X offers an exciting new option that's worth exploring.