Wine used to be sooo boring and exclusive. ThatÕs why BABE founder Josh Ostrovsky, AKA ÒThe Fat JewishÓ, decided to make it fun and approachable. With that, the cute, delicious, take-anywhere wine in a can was born. This is BABE RosŽ. Imagine a lightly carbonated rosŽ that pairs well with literally anything! Yes, even your trashiest junk food.