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The production of 100% pure agave tequila can only come from the blue agave plant and is considered to be of higher quality than mixed tequila. The production process involves cooking and fermenting the agave plant, where the harvested agave leaves are cooked in large ovens to allow the starches in the agave plant to be converted to sugar and produce a sweet liquid called agave juice.

This juice is then fermented using yeast, which converts the sugar into alcohol. The fermented juice is then distilled twice, and variations including the addition of water, aging times, and barrel types all affect the flavor profile.

It's important to note that only tequila that's made in Mexico can be referred to as tequila under international law, making it a product of geographical indication. This factor plays a crucial role in the authenticity of products, which is highly valued by consumers.