High Noon Seltzer: The Refreshing Rise of a New RTD Favorite

High Noon Seltzer has rapidly become a popular choice in the ready-to-drink (RTD) market, thanks to its unique approach and quality ingredients. Here's a closer look at what makes High Noon Seltzer stand out in a crowded market.

Unique Ingredient Profile

Unlike many of its competitors, this seltzer uses real vodka distilled five times for a smooth texture. This sets it apart from other hard seltzers that often use alcohol brewed from malt or sugar. Additionally, High Noon Seltzer incorporates real fruit juice, appealing to health-conscious consumers seeking natural ingredients. This combination of real vodka and juice not only differentiates High Noon from other hard seltzers but also aligns it with both hard seltzer and RTD canned cocktail categories​.

Impressive Market Performance

Since its launch in 2019 by E. & J. Gallo Winery, High Noon Seltzer has seen remarkable success. Initially launched with four flavors, the brand rapidly expanded across all 50 states. Despite supply chain challenges during the pandemic, High Noon's popularity continued to soar, with business up by 316% in 2021 compared to the previous year. This success is partly attributed to innovative marketing strategies and partnerships, such as the collaboration with Barstool Sports, which helped increase its visibility and appeal, particularly through social media​.

Flavors and Variety

High Noon Seltzer began with four core flavors – black cherry, pineapple, watermelon, and grapefruit – and has since expanded its portfolio to include more options like lime, peach, passion fruit, and mango. The brand continues to innovate by introducing new flavors like guava and kiwi, ensuring a fresh and diverse range for its consumers​.

Marketing and Social Media Impact

High Noon has effectively leveraged social media and marketing partnerships to build a strong brand presence. The collaboration with Barstool Sports, for example, has helped create a dedicated fan base, known as "Nooners." High Noon's social media strategy, particularly during the pandemic, focused on promoting safe and enjoyable at-home consumption, resonating well with its target audience​.

Where to Find High Noon Seltzer

For those interested in trying out this Seltzer, you can explore a variety of flavors and options at MyBevStore. From classic flavors to new and innovative ones, there's a High Noon Seltzer for every taste.

In summary, High Noon Seltzer's use of quality ingredients, successful marketing strategies, and rapid market expansion have positioned it as a leading brand in the RTD category. Whether you're looking for a light, refreshing drink for a summer day or want to explore different hard seltzer flavors, High Noon offers an exciting range of options. Discover the variety and taste of High Noon Seltzer at MyBevStore, where you can find a selection that suits every occasion.